THE

EVOLUTION

OF COACHING

How Wellbeing
Navigator is Redefining What Coaching Can Be

How Wellbeing Navigator is Redefining What Coaching Can Be
BY THE NUMBERS The Coaching Industry Today global market size (2025) active coaches worldwide 122,974 Only 5% of employees use traditional EAP programs 86% of organizations report positive ROI Coaching drives productivity, retention, achievement

24% Employee Engagement Rate

in first year (5x better than traditional EAPs)

288% ROI

in realistic projections

Availability

vs. scheduled
appointments

Unlimited Sessions

vs. 3-5
session caps

THE ICF GOLD
STANDARD

What ICF Certification Means

Founded in 1995, ICF has grown to 60,000+ members and 50,000+ credentialed coaches in 160+ countries and territories, making it the world’s largest and most recognized coaching certification body.

Core ICF Principles

  • Evidence-based coaching frameworks
  • Rigorous ethical standards
  • Proven competency models
  • Continuous professional development

Coach Nova's Edge

Built on ICF-certified methodologies + Ericksonian coaching principles, trained to deliver the same quality standards that take human coaches 500 – 2,500 hours to master.

85% of clients value coaches with credentials and report 28% higher satisfaction

- ICF Global Study

Traditional In Person Coaching

  • $200-500 per session
  • Limited availability
  • Geographic constraints
  • Waitlists of 2-6 weeks

Generic Wellness Apps

  • Basic meditation only
  • No personalized guidance
  • One-size-fits-all advice
  • No emotional intelligence

Standard EAP Programs

  • Only 5% engagement
  • Session caps (3-5 visits)
  • Stigma around usage
  • No follow-up support

Other AI Coaching Platforms

  • $1,250+ per session
  • Enterprise-only pricing
  • Scheduled appointments
  • Limited to executives

What Makes Coach Nova Different

Accessibility

Available 24/7 via web, mobile, any device-support when you need it, not when it's scheduled

ICF-Certified Methodology

Every conversation follows proven coaching frame- works used by Master Certified Coaches

Accessibility

Available 24/7 via web, mobile, any device-support when you need it, not when it's scheduled

ICF-Certified Methodology

Every conversation follows proven coaching frame- works used by Master Certified Coaches

24% increase employee engagement

(42% to 52%) in first year

18-22% reduction in absenteeism

20-25% reduction in employee attrition

Real transformation in weeks, not months

REAL TRANSFORMATION, REAL FAST

Traditional
Coaching

Week 1
Find a coach

Week 3
First appointment

Coach
Nova

Minute 1
Start session

Minute 20
Gain clarity

Powerful questions unlocked solutions I didn't know I had.

- Our User

THE FUTURE
IS HERE

Why This Matters for You

The coaching industry has grown 127% since 2019, reaching $5.34B globally, but access remains limited. 70% of employees still lack adequate mental health support.

Wellbeing Navigator Changes This

For Organizations

Transform employee wellbeing at scale without breaking the budget

For Individuals

Get professional coaching support whenever anxiety hits - 2 AM or 2 PM

For Leaders

Data-driven insights into team wellbeing while preserving privacy

For Everyone

Making professional growth and mental wellness a right, not a privilege

Coaching took 195 years to evolve from Oxford tutors to professional practice. Wellbeing
Navigator is making the next evolution happen now – bringing ICF-certified coaching to
everyone, everywhere, exactly when they need it.

Your wellbeing journey starts with one conversation.

The biggest coaching breakthrough isn’t just making
it available – it’s making it immediate, personalized, and 
actually used. That’s what changes lives.

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